On 1 April 2010 Sascha Hönig founded Speciality Brokers. Over the last 15 years he has moved more than 100.000 tons of seeds and dried fruits within the German bakery and cereals market. Through intensive travelling Sascha Hönig gained in-depth market knowledge and on-site experience in countries like China, Turkey, Greece, Spain, USA/Canada, Venezuela/Argentina. Over the past years he developed strong relationships with Bulgaria and Hungary. The exposure to foreign markets gives product knowledge and a background that makes Sascha Hönig a specialist for dedicated products. Combined with the experience as a specialist in sales into the bakery trade and food industry Specialty Bokers offers access to the biggest market in Europe.
The ingredients for a successful approach into the German market are the intense communication with suppliers and customers together with a hands-on approach as a dedicated practitioner and entrepreneur. Specialty Brokers customers benefit of a wide network and in-depth knowledge of the whole supply chain in Germany.